
From the Public Media Alliance, a podcast which uncovers and provides insights into the world of public interest media. We’ll be asking the biggest questions facing the industry: What are the threats facing trusted, independent media? How can public media remain relevant and best demonstrate their value in the digital age? How do we keep journalists safe? Every month, we’ll be tackling these issues, and speaking to prominent commentators and practitioners about what answers and solutions are out there.
Episodes

Feb 6, 2024
Feb 6, 2024
29 min
With CBC/Radio-Canada publishing their first ever National Indigenous Strategy, we take a look at public media's role in serving, reflecting and representing Indigenous Peoples – both on and off screen.
We examine how public media historically have treated, reported on, and engaged with Indigenous communities. We look at current efforts by broadcasters including NITV, RNZ and NRK Sápmi to reach and connect with Indigenous audiences in meaningful and engaging ways.
And we explore CBC/Radio-Canada's new strategy – what difference will it actually make? And will audiences notice a difference?
Presenter: Harry Lock. Producer: Jamie Tahana. Guests: Johan Ailo Kalstad (NRK Sápmi), Tanya Denning-Orman (SBS / NITV), Robert Doane (CBC/Radio-Canada), Mirta Lourenco (UNESCO), Catherine Tait (CBC/Radio-Canada). Music: Rachel Still, Lucas Thompson, Tom Brazier.
Find out more about CBC/Radio-Canada's strategy > https://www.publicmediaalliance.org/cbc-radio-canada-launches-first-ever-national-indigenous-strategy-and-establishes-new-indigenous-office/.
With thanks to: NRK, SBS, RNZ, CBC/Radio-Canada for additional materials.

Nov 28, 2023
Nov 28, 2023
22 min
What has the impact of the digital age been on public service media? What challenges has it thrown up? How have public media adapted? What opportunities does increasing digital connectivity throw up for public media entities?
In this one-on-one conversation with the Senior Research Associate at the Reuters Institute for the Study of Journalism, Nic Newman, we explore how the digital age gives public media access to young audiences, how it has presented financial challenges, and how it has impacted the entire media ecosystem.
Presenter: Harry Lock. Guests: Nic Newman (Reuters Institute for the Study of Journalism)
Music: Lucas Thompson, Rachel Still.
Links: Reuters Institute for the Study of Journalism Digital News Report 2023: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023
PMA Global Grants 2024: https://www.publicmediaalliance.org/resources/grants-opportunities/pma-global-grant/.

Oct 30, 2023
Oct 30, 2023
27 min
Speaking to three public broadcasters from three continents, we explore how public service media provide language services, why they're so vital, and what difference they make, from the provision of critical lifesaving information, to the upholding of Indigenous cultures and languages. But language services face challenges – particularly when it comes to reaching the audiences, and getting the funding to provide the quality of service you need.
Presenter: Harry Lock. Guests: Stanley Similo (NBC); Vicky Eluq (RTM); Bakel Walden (SRG SSR). Reporter: Desilon Daniels (PMA). Special thanks to Menesia Muinjo and Bianca Gowases of NBC for the vox pops.
Music: Lucas Thompson, Rachel Still and Tom Brazier.

Aug 28, 2023
Aug 28, 2023
29 min
Over the past couple of episodes, we’ve been examining the relationship between public media and social media. In this episode – the final episode of this mini series – we’re asking how can we regulate social media? How can we ensure a more balanced media ecosystem, where media organisations are financially viable, publicly visible and accessible, and where mis- and disinformation is controlled?
Presenter: Harry Lock. Guests: Pascal Albrechtskirchinger (ZDF), Helen Jay (University of Westminster), Courtney C. Radsch, David Sutton (ABC). Reporter: Desilon Daniels (PMA).
Music: Lucas Thompson, Rachel Still and Tom Brazier.
Special effects: Studio Kolomna, Microsammy and pixabay.

Jul 10, 2023
Jul 10, 2023
30 min
In the last episode, we ended with a vision from the Director General of RTBF, Jean-Paul Philippot, where RTBF no longer needs to be on social media. In this episode, we dig deeper. Jean-Paul says to leave platforms, they first need to bring audiences to their own apps. So how can public broadcasters do that? We look to NRK and what we can learn from their experience moving away from third-party audio platforms.
And when there is such a gulf in size and spending power between PSM and tech platforms, how can you attract those audiences? Does the answer lie in user-generated content? We explore two initiatives trying to find the answer to this question, and provide a digital space which is filled with democratic debate rather than toxic abuse or mis- and disinformation.
Presenter: Harry Lock. Guests: Jean-Paul Philippot (RTBF), Cathinka Rondan (NRK), Catherine Tait (CBC/Radio-Canada), and Matthias Pfeffer (The Council for a European Public Space). Music: Rachel Still, Lucas Thompson and Tom Brazier.
Link to roundtable event: https://www.publicmediaalliance.org/psm-unpacked-connecting-with-and-serving-indigenous-audiences/

May 29, 2023
May 29, 2023
29 min
Throughout the past two decades, social media networks have provided opportunities for public media to reach younger audiences and provide fresh content. It's been a necessary move, as younger audiences increasingly use these sites as a source of news. But recent headlines about two networks in particular – Twitter and TikTok – have shone a spotlight on public media’s relationship with social media.
What do these issues tell us about what it means for public service media to be on social media? And when the mission and values that govern social media are so different to that of public media, can public service media survive on these platforms?
Presenter: Harry Lock. Guests: Jean-Paul Philippot (RTBF), Christian Gillinger (Swedish Radio), Courtney C. Radsch, and Philippe Edmond and Anne-Sophie Letellier (CBC/Radio-Canada).
Music: Rachel Still, Lucas Thompson and Tom Brazier.

Apr 24, 2023
Apr 24, 2023
29 min
How can public service media manage and mitigate the cyber security threats which they now face? These threats – such as phishing, ransomware, or online abuse & harassment – are becoming ever more present and real. And they’re having an ever-greater impact on public service media – both at an organisational and an individual level. The seriousness of the threat has seen the cyber security team at CBC/Radio-Canada swell in size over just one decade.
This podcast is a conversation with the people leading the Canadian broadcaster’s cyber security response, from how they deal with these threats, to where they see threats developing in the future.
Presenter: Harry Lock. Guests: Philippe Edmond and Anne-Sophie Letellier (CBC/Radio-Canada). Music: Rachel Still, Lucas Thompson and Tom Brazier.

Mar 27, 2023
Mar 27, 2023
30 min
Video on demand has been around for barely longer than a decade, and yet it’s now impossible to imagine public broadcasting without it… let alone the wider media landscape. Its impact has been huge.
In this episode, we look at public broadcasting in a streaming world. How has public service media changed in a changing market to remain competitive, relevant, and valued by their audience? How has the rise of those global streamers affected national public media? And how are public broadcasters rising to the challenge?
Presenter: Harry Lock. Guests: Jari Lahti (Yle); Dr Alessandro D'Arma (University of Westminster); Wolfgang Kreißig (Die Medienanstalten); SunWook Choi (KBS). Music: Rachel Still, Lucas Thompson and Tom Brazier.
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What is the Public Media Alliance?
The Public Media Alliance is the largest global association of public media organisations, with members spread across six continents. We advocate for the principles of public media such as independence and accountability, and speak out when we see these principles being undermined or compromised. We also run a number of media development projects around the world.
