15. What’s the relationship between public media and social media?

Throughout the past two decades, social media networks have provided opportunities for public media to reach younger audiences and provide fresh content. It's been a necessary move, as younger audiences increasingly use these sites as a source of news. But recent headlines about two networks in particular – Twitter and TikTok – have shone a spotlight on public media’s relationship with social media.

What do these issues tell us about what it means for public service media to be on social media? And when the mission and values that govern social media are so different to that of public media, can public service media survive on these platforms?

Presenter: Harry Lock. Guests: Jean-Paul Philippot (RTBF), Christian Gillinger (Swedish Radio), Courtney C. Radsch, and Philippe Edmond and Anne-Sophie Letellier (CBC/Radio-Canada).

Music: Rachel Still, Lucas Thompson and Tom Brazier.